Writing for Humans and Robots

Maddy Osman shares battle-tested lessons learned for creating consistent, high-quality content at scale. Developing a proprietary style guide that bridges the gap between what humans want to read and how robots process information is what made it possible to scale The Blogsmith to a team of 25+. If your team hasn’t yet established baseline style rules, you won’t want to miss this actionable session with takeaways to reduce your team’s time and effort spent editing.

In this talk, Maddy will share guidelines for situations that include:

-How to choose words that don’t unintentionally alienate readers
-How to thoughtfully incorporate formatting for readability and indexability
-Writing titles and subheadings for humans and robots
-to effectively use visuals to improve the reader experience

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